Responsible Gaming

Socially responsible organization of games of chance

Games of chance are a form of entertainment that should provide pleasure, not cause problems. As a responsible game organizer, Admiral FBiH is committed to protecting players, especially minors and vulnerable groups, by applying the highest standards of safety, information and risk prevention.

Our goal is for every guest to enjoy their stay at Admiral Clubs in a safe, measured and responsible manner. That is why we implement measures to prevent excessive gambling and raise awareness of potential risks.

1. Prevention and protection of players

Player protection encompasses a set of activities and rules aimed at preventing the development of problematic or pathological gambling. Our measures aim to identify risky patterns and provide support to avoid negative consequences for the player, his family and the environment.

Our prevention policy includes:

  • early identification of risky behavior and informing players about safe gaming patterns
  • staff training in recognizing problematic habits
  • Referring players who show signs of losing control to professional help
  • providing information materials in all clubs

2. Protection of children and minors

Entry to Admiral clubs and participation in games of chance is strictly prohibited to persons under the age of 18. Warnings are clearly displayed at all locations, and our employees conduct strict identity checks.

Responsibility towards young people does not end at the entrance to the club. We actively work to raise awareness about the harmful effects of premature exposure to games of chance, we do not advertise in media aimed at younger audiences, and we do not support activities aimed at minors.

3. Responsible communication

Our advertising and communication activities are conducted in accordance with the highest ethical standards and applicable regulations. Advertising content is for informational purposes only and is never intended to encourage excessive gaming or create unrealistic expectations.

We never communicate that games of chance:

  • represent a way of earning money or a solution to personal and financial problems
  • they promise profit
  • they carry an unrealistic probability of success
  • target minors or other vulnerable groups

Admiral does not cooperate with projects and activities whose target groups are children and young people.

4. Employee education

Our employees undergo training that enables them to recognize problematic behavior patterns, provide basic information about responsible gaming, and refer players to professional institutions when necessary.

Employee education is one of the key foundations of socially responsible gaming.

5. Informing players

Transparency is the foundation of trust.
Our players have access to clearly highlighted information about the rules of the game, risks, and relevant contacts of professional institutions at all times.

The following are available in the clubs:

  • information materials on responsible gaming
  • rules of games of chance in the slot machine club
  • contact number of a professional institution for advice and assistance
  • reminders that gaming is entertainment, not a way to make money

We respect the privacy of players, and we process all data in accordance with applicable regulations.

6. Fair and safe playing conditions

Admiral FBiH applies strict technical, regulatory and security standards to ensure fair playing conditions.

We guarantee:

  • use of certified devices and software
  • compliance with prescribed payout percentages
  • money laundering prevention procedures and cooperation with competent institutions
  • independent inspections and regular controls

We believe that a clearly regulated market is the only safe and sustainable framework for players and the industry.

7. Setting personal boundaries and self-exclusion

We believe in the personal responsibility of each player. That's why we provide information on how to set your own gaming limits and how to request temporary or permanent self-exclusion from games of chance, in accordance with applicable regulations.

8. Basic guidelines for players

  • Play for fun, not for profit
  • Do not play under stress or under the influence of strong emotions.
  • Set a personal budget and stick to it
  • Don't try to make up for your losses.
  • Take breaks during gameplay.
  • If gaming stops being fun – seek help

9. Player support

As part of our commitment to responsible gaming, Admiral actively contributes to the development of professional assistance for people facing problems related to gambling.

In cooperation with Prof. Dr. Sc. Meliha Bijedić, a certified psychotherapist, we supported the establishment of an SOS helpline – 080 02 00 25, active from September 28, 2023.

The SOS line allows:

  • direct contact with Prof. Dr. Sc. Meliha Bijedić
  • counseling and risk assessment related to gambling
  • referring users to relevant healthcare institutions
  • discreet and professional support available to anyone who needs it

This project has further strengthened the prevention and professional assistance network in Bosnia and Herzegovina, which we consider an important part of our responsibility towards players and the wider community.